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PR Campaign

Project Details
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Client

Our client was Steve Nutter, owner of Irish Bred Pub located in Downtown Opelika, Alabama.

Skills

This project required a good attitude from all group members, problem solving skills, and creativity. It was a long project with primary and secondary research, two campaign goals with strategies and tactics, and an execution and evaluation plan.

About

Mr. Nutter came to our campaigns class interested in ways he could attract customers from the Auburn area and also ways to maintain exceptional customer service. After conducting research we determined we had two goals: one externally focused goal and one internally focused. We worked on this project throughout the entire semester doing situational and client analysis, interviews and surveys to determine the problem and then developed goals, strategies, and tactics to present to Mr. Nutter as a solution.

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