Crisis Media Kit

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This was a group project and we chose to do a crisis media kit on Blue Bell Creameries after their recall in 2015.


This project called for technical writing. We had to be creative with this project considering it had already happened. We used Microsoft Word to create the media kit cover and all written documents.


A crisis media kit is very similiar to the tradition media kit but instead of just general company information, it contains information specific to the crisis. Our kit included a background, fact sheet, a news release on the recall, a list of ice creams recalled, biographies, an op-ed on lysteria, photos with captions, and a 60-second audio news release.

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